Our Journey

From internal tool to the standard
for performance teams.

Stratter started as an in-house dashboard to keep affiliate performance honest. Today it's a platform that powers operators and teams across iGaming and beyond.

Q4 2021Prototype

The First Prototype

Built as an internal tool to track our own affiliate sites. One clean view for all logins, reports, and earnings.

Q3 2022Side Project

From Side Project to Product

Shared with partners in iGaming. It became clear this was the performance hub teams had been missing.

Q2 2023

Security & Architecture Rebuild

Rebuilt the core around security, data integrity, and scalability. Layered security architecture and hardened data pipeline.

Q1 2024

Custom Graphs & Mobile

Launched custom graphs and mobile app. Build your own views, track performance from anywhere.

Q2 2025

Smarter Alerts

Intelligent alerts and anomaly detection. Catch issues, spot trends, act faster. No noise.

Who We Build For

Built for teams who live in the numbers.

Stratter is made for performance-driven teams who can't afford bad data. From affiliate leads to operator revenue, we focus on the people who need truth, not noise.

Performance & affiliate leads

Manage multiple brands, markets, and deals. See clicks, FTDs, and revenue in one place.

Operators & BI teams

Get a clean, reliable view of partner performance. Align finance, product, and marketing around the same numbers.

Founders & heads of growth

Track outcomes by site, country, and campaign. Make decisions without waiting for custom reports.

Our Mission

We build tools that make data trustworthy.

Performance teams were tired of messy exports, broken reports, and dashboards that hide more than they reveal. When your data is clean, fast, and always in sync, you make better decisions—without hesitation.

Our Values

Speed

Data should feel instant. From syncing to rendering graphs, we tune for speed.

Security

Encrypted storage, strict data handling, and a stack designed to protect your data.

Simplicity

No feature bloat. No vanity graphs. Just the tools you need to make better decisions.

See everything. Act instantly.

A faster, clearer way to turn data into decisions.

15 min—Average demo length
14 days—Free trial
No payment required

All plans include end-to-end encryption and historic analytics.